In this digital era, online shopping has become normal, and a picture can make or break a sale. High-quality, stunning images are essential for online shopping, and they can increase sales by 27%, including decorating furniture photos. Suppose you are looking for a sofa set to buy online. You selected a sofa, but the picture is lit badly with an off-color and messy background. Will it attract you to buy it?
MDG Advertising revealed that about 67% of consumers prefer the quality of a product image while purchasing a product.
Are you an online furniture seller? Are you thinking about how to showcase your furniture photos in your online shop? Then, you are on the right page to know the best ways to showcase your furniture. Here, you also know why stunning images are the heartbeats of online shops.
Why Showcase Furniture Photos on the Online Store
Capturing photos of furniture is essential for online furniture businesses to showcase their products to customers. Stunning and flawless pictures play a crucial role in online purchase decisions. Here are some reasons why you should showcase furniture photos on the online store:
01. Improves Online Shop Appearance:
Customers are easily attracted to a well-designed online shop with high-quality, lifelike, stunning images. Such images make the online shop’s appearance eye-catching, making customers interested in checking out more products, which converts them into potential customers.
02. Create Strong Impressions:
Furniture photos are the first point of interaction with potential customers. A study found that a picture transmits 90% of information to the brain faster than a text. Thus, stunning photos have the power to create strong impressions that grab the audience’s attention, making them interested in buying the item.
03. Enhance Trust and Credibility:
A well-lit, professionally retouched image looks true to life, making it more trustworthy to the customer. Professional editing can remove distractions, adjust lighting, and enhance colors, all of which contribute to a more accurate representation of the product. This reliability leads to the conversion of viewers into customers.
04. Improves Shopping Experience:
Online customers rely heavily on product images when making buying decisions. A stunning close-up shot from different angles can help viewers thoroughly inspect the furniture’s features and style with quality, thereby enhancing their shopping experience and emphasizing the value of investing in high-quality images.
05. Guarantee Satisfaction:
High-quality images accurately represent the product with a natural look. As a result, customers get the exact product they see in the online shop. This reduces the likelihood of customers being dissatisfied with their purchase and therefore, the rate of return. They become satisfied as it meets their expectations, and the rate of return reduces.
06. Boost Engagement:
High-quality, professionally retouched images are eye-catching to grab customers’ attention while scrolling through online shops. Such stunning images increase engagement on your shop or website. Increased engagement, such as longer time spent on the site and more interactions with the products, has been shown to directly correlate with higher conversion rates. The more engagement, the more conversion of customers will be.
07. Brand Representation:
Professionally edited photos from experts like Furni Fixer can make the photo high quality and add a natural look to ensure reality. Such images convey the message of quality and reliability. Consistency in uploading such photos to an online shop represents the brand, building customer trust.
08. For Marketing Purpose:
With proper marketing, you can think of a sale. Pictures are one of the significant marketing materials to promote a product or furniture. Accurately captured and professionally edited photo results with high quality that can be used across various platforms like websites, online shops, social media (Facebook, Instagram, Pinterest), email campaigns, online ads (Google Ads, Facebook Ads), etc, as effective marketing material to attract viewers.
Best Ways to Showcase Your Furniture Photos on the Online Store
The online store’s visual appearance and furniture presentation are crucial. The way you showcase your furniture online can significantly impact attracting customers, which in turn drives sales for your business. 20 best ways to showcase your furniture photos on the online store are presented here:
- Invest in High-Quality Photography Equipment: Furniture photo quality reflects the quality of the products word-for-word. To showcase product features accurately, you need high-resolution images that demand top-notch photography tools with an appropriate lighting system. Photo editing skills are equally essential to enhance the appeal of your furniture photos significantly.
- Harness the Power of Natural Lighting: Lighting is compulsory in photography, and natural lighting can make furniture photos more attractive. Set your furniture near a window or outdoors to take advantage of natural light. However, be aware of direct sunlight, which can form harsh shadows. Consider photographing during the golden hour to enhance the beauty of your furniture.
- Learn Photo Composition: Photo composition involves placing the image elements within the frame according to different rules, including the rule of thirds. It is vital to create a balanced and visually appealing photo.
- Set the Furniture: Before photographing furniture for your online store, clean it to make it free of dust and fingerprints. After cleaning, arrange the furniture to give the viewer an idea of how it will look in their home setting. To inspire creativity, consider adding home decor items like rugs, pillows, and plants in the setting. These items can help create a homely atmosphere.
- Apply Furniture Clipping Path: The clipping path is the foundation of making an image cleaner and more focused. Using this process, you should outline the furniture and set it in an appropriate background for a pristine presentation. You can use Furnifixer, which will set the furniture against a distraction-free backdrop that attracts buyers with a focused view.
- Apply Furniture Color Correction: Furniture Color Correction is essential to bringing out the true color in furniture photos in an online shop or website. Whether it’s a warm oak classic dresser or a cool gray sofa, accurate color representation is important to showcase each piece and attract potential buyers. Furnifixer ensures an accurate, natural, vivid color that helps you make the customer trust your brand.
- Furniture Shadow Adding: All materials and objects, including furniture, have shadows, but due to various factors, they can often be lost in the picture. Therefore, after capturing the furniture photos, it’s crucial to modify or create the shadow to add depth and realism to the furniture. This requires a certain level of expertise and can be achieved through the powerful technique of furniture shadow creation.
- Employ Furniture Retouching: Even a professional photographer can’t always ensure a perfect picture with a single click. However, the transformative power of furniture retouching can turn a good photo into a flawless one, which is especially crucial for online stores. This technique removes spots, enhances textures and details, and maintains a natural look, thereby highlighting the furniture’s quality.
- Apply Furniture Advanced Image Editing: Applying furniture advanced image editing techniques is like taking the furniture image beyond basic retouching. It involves techniques like HDR imaging and perspective correction, which can make the furniture pop off the screen, creating a visual feast that is sure to captivate your audience.
- Capture From Different Angles: As pictures are the sole means for customers to assess a product before purchasing online, it’s crucial to provide furniture images captured from various angles and views. This allows customers to scrutinize the furniture’s details comprehensively. Therefore, ensure to include the front, back, side, and up views, accompanied by a close-up picture.
- Highlight Unique Features: Every piece of furniture has a remarkable attribute that sets it apart. You can effectively differentiate your furniture and capture potential buyers’ attention by showcasing these features in your furniture photos. These unique features could be the texture, carvings, or designs. Consider taking a close-up shot with callouts to this unique feature to make it more prominent.
- Maintain Consistency: Consistency is the key to building brand identity. So, in your online shop, consistently upload high-quality, stunning photos with similar backgrounds, lighting, and composition styles. Maintaining consistency in photo editing techniques will make customers trust your product photos and build brand identity. You might wonder, “Is Furniture image editing important for showcasing online?” The answer is yes, and Furnifixer is there to help you maintain consistency and professionalism.
- Compose Lifestyle Shots: Product-only photos are not enough to make viewers interested in making a buying decision. Include uploading a few compositions in a lifestyle setting that will help viewers understand the need for the furniture and also give them an idea of how it will look in their home.
- Incorporate Model: Furniture photos will only be furniture; it’s not mandatory. To make the photo more relatable to life, you can add a model or pet to the composition. Moreover, adding a model posing, chilling, or interacting can help you show the furniture’s scale. However, ensure you keep the furniture manageable with the model.
- Apply Interactive 360-degree Views: Advanced technology has greatly changed product presentation in online shops. The 360-degree view is an outcome of modern technology that lets the customer seamlessly view a furniture product, rotating from all points virtually. The implication of this technique will increase the likelihood of purchase.
- Optimize Images: Do you want to drive traffic to your online shop? SEO with relevant keywords, alt tags, and file names is essential for your images to make them search engine-friendly. It will help you reach a wider audience and speed up the image-loading process by compressing your large file without compromising quality.
- Watermark the Images: Furniture images are assets for online businesses. So, if you invest time, resources, and effort into these images, you should use the logo or brand name as a watermark to prevent unauthorized use. However, while using a watermark, you should ensure it does not distract from the furniture’s appearance.
- Update Photos Regularly: The world is changing, and so is the world of images. New trends and styles come, and you should update your images accordingly and regularly to keep your online shop’s appearance up to date. You also need to redesign the online shop based on a new collection, style, seasonal themes, etc., that lets returning customers try something new.
- Request Customer Photos: You can ask your customers to share photos of furniture on your website or social media and remember to offer discounts for those who share their photos. Such user-generated photos will voice your brand, showcasing your furniture product in different settings of their homes and creating a gallery of real-world applications. They are powerful proof of quality that builds trust and credibility and converts interest into sales.
- Embrace Augmented Reality: Augmented Reality (AR) is an ingenious technology that is modernizing online furniture exhibitions. It shows buyers a new way to virtually set the furniture in their room, envisioning how it will fit and harmonize with their current decor. Embrace this technique to showcase your furniture photos in a way that’s never been done before.
Conclusion
Furniture is more than just an object. It’s a conduit for the dreams and aspirations of home decor fanatics. In the dynamic realm of online furniture retail, a captivating photo is necessary to showcase furniture. Photographing and applying professional editing techniques is a transformative journey that can elevate your photos and leave a lasting impact on your audience, differentiating them from competitors.
To seek professional editing help, you can contact Furnifixer. They can help you provide everything from the precision of Furniture Clipping Path to the artistry of Furniture Retouching service to transform a simple image into a compelling narrative that speaks directly to the heart of these enthusiasts, fostering a deeper emotional connection with your brand.
By now, you’ve learned the Best Ways to Showcase Your Furniture Photos on your Online Store. These techniques will add a professional touch to your online shop, attracting more customers, boosting sales, and establishing a robust brand presence in the fiercely competitive online retail market.
